3 Benefits of Understanding Email Marketing for Beginner Speakers

Email marketing can feel overwhelming as a beginner speaker when you’re a one-person operation (but it doesn’t have to be).

There are so many marketing “gurus” online today that it can be hard to know where you should really be putting your limited time. So I’ll help you out here and explain to you why email marketing is an area to lean into so you can not just generate more leads, but build relationships with clients that will keep your calendar filled year over year.

Let’s get into the benefits of understanding on email marketing as a beginner speaker.

Benefit 1: Helps build a direct connection with your audience.

Email is the only way to directly communicate with your audience at scale.

When you post on LinkedIn or any social media platform, you are at the mercy of the algorithms. These can change without warning and your reach can tank unexpectedly. Social media platforms also crash and go out of business.

When you build an email list, you own it and can email your subscribers at any time.

Benefits 2: Increases engagement and attendance at speaking events.

If someone gives you their email address, then you have built some trust with them.

So they want to hear from you and support you. If you are invited to speak at a public event, you can encourage your subscribers to come hear you speak (also true for virtual events). This also supports the event itself, which could lead to more future opportunities.

An opened email is worth more than a simple like on a post.

Benefits 3: Provides a cost-effective marketing strategy.

Lastly, as mentioned previously, email marketing cuts out the middle man (aka social algorithms).

Instead of paying for ads (a whole other topic entirely), you can simply pitch your email list of warm leads. People on your email list may take months, or even years, to go from lead to client, but that’s the game when it comes to high-ticket offers like providing speaking engagements. The key is to be top of mind when they are ready to hire you.

And when you are ready to expand your services or offer digital products, you’ll have a warm audience who will be waiting.

Now that you understand the benefits of understanding email marketing, you can focus on not just generating more leads, but building relationships with clients that will keep your calendar filled year over year.