5 Tips to Position Yourself to Attract Leads on Your LinkedIn Profile as a Professional Speaker

Yes, you can attract leads on LinkedIn. Here’s how:

As a professional speaker, positioning is how you set yourself apart.

LinkedIn is a valuable search engine, billboard, and lead generator. Potential clients can search you by name, keywords, or may find you as a recommendation. Make sure when someone lands on your profile, you’ve positioned yourself well.

Here are some tips to optimize your profile to attract quality leads:

Tip 1: The Profile and Cover Image

Make sure your profile image is clear with a neutral background so you stand out on the LinkedIn feed. Use your cover image to add your messaging with a Call-to-Action.

Tip 2: The Headline

Be clear about who you help and the problem you solve for them. Add in keywords that your target audience may be searching for.

Tip 3: Use Your Custom Link

Depending on your LinkedIn plan, you can customize the link people see to visit your website or book a call.

Tip 4: Make a Clear About Section

Go further in depth to who you help and the problem you solve for them. You want to hook them to keep reading. From there, lay out 2–3 talks you give with the audience takeaways. End with a testimonial and how people can contact you.

Tip 5: Featured Links

Utilize the Featured Links section with 3–4 links (you don’t want to overwhelm people). I recommend an email capture landing page (or to your lead magnet) as well.

Follow these tips and you’ll stand out from other speakers!